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Supercharge your career in Digital Marketing Course with our Digital Marketing Program coupled with a 3 month paid internship from Hyderabad’s Leading Digital Marketing Training Institute in India

@ 2,5,11 Months * 21+ Case studies # 11+ Global Certificates

@ Ranked #1 Digital Marketing Programs by times of India

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With Digital Nest

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  • 6246 + Students Trained
  • 3000 + Career Transitions
  • 23 + Courses Offered
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For Students, Working Professionals, Freelancers & Business Owners

Post Graduate Program in Digital Marketing ( MBA Equivalent )
🗓️ 8 Months | Classroom Training
⏰ 320+ Learning Hours
👨‍💻 Assured Placements and Internships
📊 Live Case Studies and Projects
🎓 21+ Certificates

Post Graduate Program in Digital Marketing ( MBA Equivalent )
🗓️ 8 Months | Classroom Training
⏰ 320+ Learning Hours
👨‍💻 Assured Placements and Internships
📊 Live Case Studies and Projects
🎓 21+ Certificates

Post Graduate Program in Digital Marketing ( MBA Equivalent )
🗓️ 8 Months | Classroom Training
⏰ 320+ Learning Hours
👨‍💻 Assured Placements and Internships
📊 Live Case Studies and Projects
🎓 21+ Certificates

Post Graduate Program in Digital Marketing ( MBA Equivalent )
🗓️ 8 Months | Classroom Training
⏰ 320+ Learning Hours
👨‍💻 Assured Placements and Internships
📊 Live Case Studies and Projects
🎓 21+ Certificates

Post Graduate Program in Digital Marketing ( MBA Equivalent )
🗓️ 8 Months | Classroom Training
⏰ 320+ Learning Hours
👨‍💻 Assured Placements and Internships
📊 Live Case Studies and Projects
🎓 21+ Certificates

Post Graduate Program in Digital Marketing ( MBA Equivalent )
🗓️ 8 Months | Classroom Training
⏰ 320+ Learning Hours
👨‍💻 Assured Placements and Internships
📊 Live Case Studies and Projects
🎓 21+ Certificates

Digital Nest Advantage

Interactive Learning

All the courses taught by us are interactive, with limited strength in a batch we make sure that you get the best experience

Learning Management System

Digital Nest has built a software for learners to learn using LMS where students can download material and freely access recorded sessions

Network with Alumni

Digital Nest has over 6000+ alumnus working with various organizations. We have a networking app to connect with the alumni as well

Dedicated Program Manager

We have a dedicated Program Manager who will constantly take feedback from the learners to have a better learning experience

Placement Support Team

We conduct mock interviews and screen CV’s to make you industry ready. We have a unique job portal to list the jobs posted by recruiters

Case Studies & Assignments

All our courses are not just theoretical, we teach using practical methods such as simulation exercises, projects, assessments, etc
Awards & Recognition
Appreciation for the Excellence in Education
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Upskill your Employees or Students using our tailor made Industry relevant Courses

Training for Educational Institutions

Digital Nest has tailor made Industry relevant courses for Students to pursue and Excel along with their Academics , we deliver Seminars, Webinars, Workshops and short term Certificate courses based on the Requirement

Employee Training Solutions For Corporates

Digital Nest Team is ready to provide cutting edge technology Courses for Corporates. We have real time expert trainers who are Proficient in handling Upskilling programs through Workshops .

Why Choose Digital Nest?

Our

Alumni Testimonals

Rating Avg 4.5* Out of by 2000+ Learners

I was very satisfied with the Digital Marketing course in Digital Nest. The course was really practical and useful, especially the teaching practices where you could put what you have learned into practice while being observed by experienced tutors that guide you into the right path of your career

Nidhi Pandey | Digital Marketing Trainee
Team Lead , Tech Mahindra

I have joined Aws course for 45 days! it as very good interactive program by Digital Nest in Hitech city branch. srikanth sir explained Aws concepts with real time examples. the most interesting part during the course was dealing with the projects, it was very challenging and thrilling

Rajvardhan | AWS Trainee
AWS Architect, Accenture

Digital Nest is one of the best institute for Python training. Trainer has in-depth knowledge about all the Python modules, the subject I gained I am sure I might have not gotten from any other institute, he gave more than 100+ coding examples. I highly recommend Digital Nest for Python training in Hyderabad

Ujwal | Python Trainee
Student

Though I come from non technical background, I never failed to ask doubts and participate in the assignments. The Digital Nest is a great platform, even for non-technical students or slow learners like me. I feel so grateful for Digital Nest and especially their Data Science trainers for instilling so much confidence in me. I owe it all to Digital Nest for what I’m now. they helped me grow, They have built a really good ambiance, and house a really good team of counselors that help you through the whole journey.

Vidyutha | Data Science Trainee
Data Analyst, Deloitte

Our Learners Hail From

Students , Working Professionals & Business Owners From Various Start Ups And MNC’s

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Next Gen
Digital Marketing + AI Curriculum

Top notch and up-to-date curriculum taught by renowned professors and industry experts using videos, case studies, hands-on projects and live sessions

Trimester – 1
Module 1 - Marketing Transformation -Traditional to Digital

Topics:

Principles

How digital marketing took over traditional marketing
How digital marketing is helping brands to leverage its business
Exploring various digital marketing channels

Understanding Four P’s and Four C’s in Marketing by Philip Kotler

Porter Five Forces, SWOT Analysis and PESTEL Analysis
STP Analysis-Segmentation, Targeting and Positioning
Setting SMART Goals, OKR’s and BHAG-Big Hairy Audacious Goals
Digital Marketing Integration

Case Studies:

Module 2 - Module 2 - Visual Communication using Graphics and Videos

Topics:

Visual Storytelling

  • Learning the art of typography in visual design
  • Understanding the science of Colorplay in attracting the digital audience
  • Creating Engaging Visual Content for Digital Platforms

Cinematic Techniques for Impactful Videos

  • Crafting a marvelous video script for a business brand
  • Set up a green screen studio for attractive and engaging video shoots.
  • Learn best practices for filming, framing, lighting consistency

Art of Visual Editing and Production

  • Converting the raw videos to stunning reels and professional shorts using Video Editing software
  • Explore basic editing techniques such as cutting, trimming, and merging video clips

Case Studies:

Module 3 - Advanced Web Design: Design, Usability, and Performance

Topics:

Design:

  • Learn the art of creating a powerful Lead Gen website
  • Create a dynamic D2C e-commerce website for Digital Sales
  • Create a blog and turning into a Monetization engine with Content marketing

Usability

  • Learn how to write engaging blog posts
  • How to Integrate e-commerce with tools for maximum sales
  • How to build a network of sales through Affiliate Marketing

Performance:

  • Learn how to Track your landing page performance, heatmaps and user behaviour flow
  • Get to know how to make data driven business decisions with acquisition and A/B testing

Case Studies:

 

Module 4 - Mastering the Art of Social Media Marketing

Topics:

From Novice to Master – Unlock the Secrets of FACEBOOK Engagement

  • Crafting Irresistible Facebook Posts that Spark Conversations.
  • Demystify Facebook’s algorithm and optimize your content for maximum reach.
  • Master group management techniques, foster interaction, and cultivate a thriving online community.

Rise to the Top and Trend Like a Pro with X(Ex-Twitter)

  • Engage in real-time conversations by leveraging trending hashtags and topics.
  • Utilize Twitter Lists to segment and engage with relevant audiences.
  • Use Twitter Analytics to track performance and optimize content strategy.

 From Script to Success – Build Your Video Empire with Youtube marketing

  • Create engaging and SEO-optimized video content to attract subscribers and viewers.
  • Utilize YouTube Analytics to understand audience demographics and preferences.
  • Collaborate with other YouTubers or influencers for cross-promotion and increased visibility

Pin Your Way to Brand Domination with Pinterest

  • Design eye-catching Pins with compelling visuals and informative descriptions.
  • Utilize Pinterest Boards to curate content around specific themes or interests.
  • Utilize Pinterest Analytics to track Pin performance and optimize strategy.

Supercharge Your Social workflows with Social Media Automation tools

  • Manage multiple social media accounts from a single platform.
  • Schedule posts in advance using tools like Buffer, Zoho Social, or Hootsuite to maintain consistent presence.
  • Automate repetitive tasks such as responding to common inquiries or sharing curated content

Social media listening tools to interact and engage with your digital customers

  • Monitor how people talk about your brand and address both positive and negative feedback.
  • Track key performance indicators (KPIs) to gauge the impact of your social media efforts.

Case Studies:

 

 

Module 5 - Content Marketing

Topics:

Demystifying Your Audience:

  • Unmask your ideal customer: Develop buyer personas for in-depth understanding.
  • Map their journey: Guide them through awareness, consideration, and conversion stages with tailored content

Content Creation

Demystifying Your Audience:

  • Unmask your ideal customer: Develop buyer personas for in-depth understanding.
  • Map their journey: Guide them through awareness, consideration, and conversion stages with tailored content.

Content Creation Powerhouse:

  • Captivate with stories: Use emotional hooks, characters, and conflicts to connect.
  • Variety is the spice: Utilize diverse formats like blogs, infographics, videos, and quizzes.
  • Unleash SEO power: Optimize content for relevant keywords to boost visibility.

The Art of Content Distribution:

  • Social media mastery: Reach new audiences and engage with community-building.
  • Email marketing magic: Nurture leads, share content, and drive conversions through personalization.
  • Repurpose and maximize: Stretch your content’s reach across different formats and platforms.

Measuring Success & Adapting:

  • Data-driven ally: Track key metrics like website traffic, engagement, and lead generation.
  • A/B testing refines: Experiment with headlines, visuals, and calls to action to optimize performance.
  • Embrace continuous learning: Stay updated, experiment, and adapt based on data to achieve lasting success.

 

 

Program Benefits

  • 250+ Learning Hours
  • 100% Placement Assurance
  • Dedicated Career Assistance team
  • Get trained from Industry Experts
  • Get 21+ Certifications
Trimester – 2
Module 6 - Performance Marketing

Topics:

Google Ads: Mastering the Search & Display Landscape

  • Research & target high-intent keywords
  • Create high-quality banner ads
  • Create emotionally engaging
  • Youtube ads that showcase your brand and offerings.
  • Retarget website visitors with personalized product or service

Facebook Ads: Social Media Engagement & Targeting

  • Utilize Facebook’s powerful targeting options based on demographics, interests, and behaviors.
  • Utilize captivating images, videos, and carousels to grab attention and drive engagement.
  • Continuously test different ad formats, creatives, and targeting strategies to optimize performance.

Twitter Ads: Trending Topics & Real-Time Engagement

  • Get Hands-on expertise with Twitter ads to elevate your brand story

OTT Ads: Captivate Cord-Cutters and Streamers

  • Create engaging ads on OTT Platforms
  • Explore interactive ad formats
  • Track ad performance with advanced metrics

Quora Ads: Engage Curious Minds

  • Target users actively searching for specific topics relevant to your product or service.
  • Promote informative and helpful answers directly within relevant Quora threads.

Mobile Marketing: Reach Users Wherever They Are

  • Ensure seamless user experience across mobile websites and apps.
  • Deliver relevant ads based on user location and real-time behavior.Case Studies: 

Module 7 - B2B Marketing - ABM Marketing

 

Topics:

Shine Brighter Than the Rest with Expert Strategies in Linkedin

  • Optimize LinkedIn profile with relevant keywords and a professional headshot
  • Leverage LinkedIn’s job search and recruiting features to explore new career opportunities
  • Utilize LinkedIn Pulse to publish long-form content

LinkedIn Ads: B2B Targeting & Lead Generation Prowess

  • Target specific companies and job titles to reach ideal B2B decision-makers.
  • Utilize forms and lead capture features to collect valuable contact information.

ABM ( Account Based Marketing )

  • Setting up Framework for Acquiring and retaining clients
  • Learn strategies and tools on how to leverage the business using ABM

Lead Gen Tools :

  • How to use data ming tools to do market research 
  • Working on different data scrapping tools and setting up drip marketing
Module 8 - Gen Z Marketing

Topics:

Become a Social Butterfly: The Influencer’s Guide to Instagram

  • Craft visually stunning and cohesive Instagram feed to attract and retain followers.
  • Utilize Instagram Stories and Reels for authentic and interactive content.
  • Collaborate with influencers to expand reach and credibility

Snapchat Ads: Reach Gen Z and Beyond

  • Create short, visually engaging ads that disappear after viewing.
  • Target ads based on location, interests, and even specific lenses used by users.

Podcast Marketing 

Spotify Ads 

Live streaming OBS Studio

Content Gamification

Discord 

 

Module 9 - E-Commerce Marketing

Topics:

Elevate your Product Selling through a digital shop with woocommerce

  • Set up a fully functional online store using WooCommerce, including product listings, categories, and pricing
  • Integrate Razorpay payment gateway to offer secure and convenient payment options to customers.
  • Customize checkout processes, shipping options, and tax settings

Google Shopping: Dominate Search Results

  • Master Merchant Centre
  • Leverage smart bidding to maximize return on ad spend (ROAS).
  • Utilize product targeting, remarketing lists, and custom audiences for laser-focused reach.

Facebook Catalog Ads: Showcase Visual Appeal

  • Master Commerce Manager
  • Utilize high-quality images and videos to grab attention and showcase products.
  • Leverage Facebook’s powerful targeting options based on demographics, interests, and behaviors.
Module 10 - Marketing Automations

Topics:

Transforming Subscribers into Engaged Fans using Email Marketing

  • Craft targeted messages based on user preferences and behavior.

  • Leverage automation for welcome series and nurture campaigns,

  • Experiment with subject lines, calls to action, and email design for optimal impact.

WhatsApp Automation: Conversational Marketing on the Go

  • Utilize chatbots for personalized communication and lead generation.

  • Send promotional messages based on user actions or product interest.

  • Offer real-time support and build trust through quick responses.

SMS & Push Notifications: The Direct Line to Conversions

  • Craft short, impactful messages with clear calls to action.
  • Schedule notifications for optimal engagement
  • Address users by name and tailor messages to their interests.

Drip Marketing: Nurturing Leads to Bloom

  • Create automated email sequences based on user lifecycle stages.
  • Deliver educational and engaging content that fosters trust and interest.
  • Continuously monitor performance and personalize campaigns for better results.

Zapier

  • Utilize Zapier to connect different marketing tools and automate complex workflows for seamless conversion efforts.
Module 11 - Influencer and Affiliate marketing

Topics:

Affiliate Marketing: Partnering for Profit

  • Align with affiliates who share your target audience and brand values.
  • Monitor conversions and optimize offers based on data insights
  • Foster strong connections with affiliates for long-term success.
Trimester – 3
Module 12 - Search Engine Optimization

Topics:

On-Page SEO: Crafting Compelling Content that Resonates

  • Conduct thorough keyword research to identify relevant search terms
  • Create high-quality, informative, and value-driven content that exceeds user expectations.
  • Structure your content for clear readability with subheadings, bullet points, and concise paragraphs

Off-Page SEO: Earning Trust and Authority through Backlinks

  • Prioritize quality backlinks from authoritative and relevant websites within your niche.
  • Contribute high-value guest articles to reputable websites related to your field
  • Utilize social media and online branding efforts to encourage organic brand mentions

Tech SEO: Laying the Foundation for Search Engine Crawlability and Indexing

  • Configure your robots.txt file to guide search engines on which pages to crawl and index
  •  Implement measures to accelerate website loading times
  • Implement schema markup to provide search engines with richer information
  • Ensure your website adheres to Google’s mobile-first indexing best practices

Local SEO: Reaching Customers in Your Geographic Area

  • Claim and complete your Google My Business listing
  • Create content tailored to local search queries
  • Incorporate relevant location signals throughout your website

Case Studies:

Module 14 - Generative AI for Next-Level Digital Marketing

Topics:

Introduction to ChatGPT:

  • Understanding the fundamentals of natural language processing (NLP) and conversational AI
  • Exploring the capabilities and limitations of ChatGPT

Building Conversational Agents with ChatGPT:

  • Designing conversational flows and user interactions
  • Implementing ChatGPT in chatbots, virtual assistants, and customer support systems

Generating Creative Content

  • Using ChatGPT for content ideation and generation
  • Crafting engaging narratives, articles, and marketing copy with ChatGPT

Image Generation: Paint a Thousand Words with AI

  • Generate unique product images for each user based on preferences or demographics.
  • Create fresh visuals for each ad campaign, optimizing for different platforms and audiences.
  • Craft eye-catching hero images that align with your content and brand style.

Video Generation: Tell Compelling Stories in Minutes

  • Use AI to generate explainer videos for products, services, or complex concepts.
  • Personalize video ads with dynamic elements like names, locations, or product recommendations.
  • Create engaging short videos for social media platforms using AI-generated footage and narration.

Ad Copies: Craft Click-Worthy Ads with AI

  • Generate multiple variations of ad copy
  • Personalize ad copy with user data or interests for targeted messaging.
  • Use AI to adapt ad copy for different regions or languages.

Copywriting: Go Beyond Creativity with AI

  • Generate blog post ideas and captivating introductions to grab attention.
  • Create unique and engaging product descriptions that highlight features and benefits.
  • Generate personalized email copy for different segments of your audience.
Module 15 - Data Analytics for Business

Topics:

Google Analytics for Business

  • Monitor website traffic, sources, user engagement, and conversions to gauge performance.
  • Analyze data by demographics, interests, and behavior to identify key user segments.

Google Search Console: Climbing the SERP Ladder

  • Fix technical issues preventing search engines from indexing your website effectively.
  • See which keywords drive traffic and optimize content for better ranking.
  • Ensure your website offers a seamless experience on all devices.

Google Tag Manager: Tagging Mastery Without Coding

  • Manage all your website and app tracking tags without touching code.
  • Track specific user actions for deeper insights.
  • Test different website elements to see what drives better results.

Google Data studio :

  • Integrate Data streams using google data studio
  • learn how to track and measure the results using google data studio
Module 16 - Digital Entrepreneurship

Topics:

Setting Up Freelancing and Agencies:

  • Defining Your Path – Freelancer , Agency or starting own business
  • Niche & Value Proposition
  • Client Acquisition & Project Management
  • Learn Blue print startegies
  • Scaling & Growth – Building a succesfull brand
  • Reporting and budgeting
Module 17 - Reporting & Budgeting

Topics:

Mastering Reporting in Digital Marketing

  • Understand how to create client-facing reports that demonstrate campaign value
  • Learn how to share reports effectively with internal teams and collaborate on data-driven strategies. 
  • Utilize charts and graphs to present data in an easily digestible format.
  • Provide concrete recommendations for improvements or future campaigns.

Budgeting Digital Marketing Services: 

  • Explore different pricing models used by digital marketing agencies
  • Freelancers (hourly rates, retainers, performance-based pricing).
  • Learn various approaches to allocating budget across different channels
  • Master techniques to estimate costs for specific services like SEO, PPC campaigns, and social media management.
  • Leverage past campaign data to understand cost-effectiveness and predict future performance.
  • Explore digital marketing budgeting tools and platforms to streamline the campaigns
  • Practice developing comprehensive and realistic proposals for different scenarios.
  • Learn negotiation techniques to secure optimal pricing for digital marketing services
Module 19 - Building Own Portfolio - Softskill Program

Topics:

  • Resume building
  • Soft skill Training 
  • Building Own Portfolio Page
  • Mock Interviews
  • Project Evaluation 
Electives
Module 20 - Elective 1
Topics:

SEO & Content Marketing (Organic Growth)

3-month internship as an integral part of the elective

Real-world project experience

SEO : ( Organic )

Conduct an SEO audit for a real website and propose improvement strategies.
Develop a content calendar and create optimized content pieces for a specific audience.
Analyze website traffic data and recommend content optimizations for better engagement.
Cover keyword research strategies, on-page optimization techniques, and link building methods.
Content Marketing:

Target & Research:

Choose a local business that sparks your interest.
Deep-dive into their target audience and competitors.
Develop buyer personas to understand their needs.
Content Audit & Plan:

Assess their existing content strengths and weaknesses.
Identify content gaps for improvement.
Define campaign goals (e.g., 20% website traffic increase) and craft a content calendar.
Create & Distribute:

Generate engaging content aligned with audience personas and brand voice.
Craft blog posts, videos, social media content, and more.
Leverage SEO best practices for search engine visibility.
Publish on their website, social media, and relevant online communities.
Monitor & Optimize:

Track key performance indicators (KPIs) like website traffic and engagement.
Analyze data to identify what resonates with their audience.
Refine your content strategy and tactics based on insights.
Report & Reflect:

Create a report summarizing goals, strategy, execution, and key findings.
Showcase results and impact on the business.
Present your findings and recommendations to stakeholders.

Module 21 - Elective 2

Topics:

Paid Advertising (Major Platforms)

  • 2-month internship as an integral part of the elective
  • Real-world project experience

Media Planning & Buying

  • Run a paid advertising campaign for a business on a chosen platform.
  • Develop and test different ad variations to optimize campaign performance.
  • Analyze campaign data and report on key metrics and return on investment (ROI).

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